Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends ...

A new logo, typeface and dedicated GLP-1 medical program follow the company filing for bankruptcy in May following subscriber ...

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

For CPG marketers, this means that campaigns in the convenience space don’t just drive awareness—they influence action.

CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...