Hosted on MSN4mon
Take-Two's CEO generously calls the cataclysmically bad Borderlands movie 'disappointing', but it still ended up helping sales of the games
Chatting to IGN prior to yesterday's Take-Two earnings call, Zelnick was able to find a silver lining. "Obviously that movie was disappointing. That said, it actually sold more catalogue.
FandomWire10d
“It did provide a marketing umbrella”: Take-Two CEO Said Kevin Hart’s Borderlands Movie Actually Helped Borderlands 4 Despite Bombing
The Borderlands movie didn’t capture the magic of the game, but surprisingly, it helped boost the brand’s Borderlands 4 ...
PureWow on MSN2d
The Top 2 Movies on Netflix Made Me Do a Double Take
And now, the top movies list is following suit. Currently, the top two movies on Netflix are Plankton: The Movie (#1) and ...
IGN28d
"Even when the hits aren't ours, they're a good thing for the industry."
Could Take-Two’s big games, and by that we really mean ... remains “really strong” despite the disastrous Borderlands movie, which bombed at the box office and was mauled by critics and ...