With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...