Run, don't walk to e& MOTB to witness Bath & Body Works' captivating activation, open till 11 January, to see the brand ...

Nada Abisaleh reflects on her win of Outstanding Woman in Advertising of The Year at the 2025 Campaign Agency of the Year ...

Rather than relying on traditional ad formats, the Vaseline campaign adopts a visual language consumers are accustomed to ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some of the best from 2025.

The Middle East launch positions Moving Walls to support advertisers, agencies, and media owners in markets such as the UAE, ...

"Reputation is the compound interest of behaviour, consistency and trust," writes Sard Communications' Dima Zalatimo on paid ...

The Middle East will serve as the flagship hub for the global launch of the new celebrity division at Bold Management.

Serviceplan Middle East will lead global creative strategy, brand storytelling and integrated campaigns across DCT Abu ...

"Communicators will need to take calculated risks, build relationships internationally and develop an understanding that ...

The goal of the stc campaign was to remove any comms barriers faced by gamers with autism and create an inclusive gaming ...

CopyArabia's Mnawar J. Mohammed explains why transcreation is not a creative indulgence; it is a commercial necessity.

YazMedia Marketing's Mawahib Saeed writes on how meaning is essential for the region's media identity in the age of AI.