The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

The creator of a number of breakfast-table staples is getting a new owner as Ferrero Group and WK Kellogg Co. have announced a deal that will see Kellogg folded into the corporate parent of such brands as Nutella, Tic Tac, Butterfinger, Baby Ruth, Famous Amos, and Bomb Pop.

I had to go and investigate for myself. Throughout the course of the week, I sampled dozens of new and unreleased snacks, including new sour gummies, innovative dark chocolate bars, and flavorful nut spreads.

Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero Group, which owns Nutella and Kinder.

I Tried the Viral Nutella Pancakes and They're My New Favorite Weekend Breakfast first appeared on Parade on Jun 28, 2025 This story was originally reported by Parade on Jun 28, 2025, where it first appeared. This weekend’s deals include half off a 4K Fire TV Stick, $50 off AirPods Pro and a Yeti tumbler for its lowest price ever.

Nutella is releasing a plant-based spread and it's coming to store shelves in 2024. Here's what you need to know.

Nutella prices may soon climb after Turkey — the world’s top hazelnut producer — was hit by a devastating spring frost that wiped out large swathes of crops. As the firm behind the brand faces rising raw material costs,