One Baton Rouge business that has been active in the NIL space is Mercedes-Benz of Baton Rouge. The dealership has in recent ...

For a few months last fall, the Texas Tech Red Raiders were like kids in a candy store. They wanted everything, threw everything in their basket at check-out, a ...

On Tuesday, Texas Tech general manager James Blanchard put the rest of the college football world on notice. If beating out ...

The Boozer twin have taken a stylish step into the NIL world by inking a new deal with Crocs, joining a growing list of ...

Notre Dame star running back Jeremiyah Love adds a major NIL deal to his portfolio ahead of his junior season.

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern ...

Fighting Irish Wire added that Love joins a select list of recent signees including former Ohio State stars Marvin Harrison ...

On July 24, 2025, President Trump issued an executive order aimed at addressing recent legal developments that have changed ...

The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

Kilpatrick’s Jim Hefferan and Michael Grace recently presented “Beyond the Game: Legal and Institutional Shifts in the NIL Era.” NIL (name, image, ...