The topic of the NBA and who the face of the league is has been at the forefront of many this week.  The NBA is in a weird spot in terms of its rating. Nonethel

Star, rose to the occasion. He put together a dominant first half, racking up 30 points, nine rebounds, and seven assists as Boston entered halftime with a 74-64 lead. During the break, the NBA announced that Tatum’s stat line was "one for the history books.

And while we are on the topic, does it actually matter to the league if ANYONE is the so-called face of the NBA? Lately, it seems like the Association is simply doing a middling job marketing a number of talented young players (Tatum included) in the interest of securing the future of the NBA's popularity.