Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...

ESPN analyst Paul Biancardi shared a video of BYU freshman AJ Dybantsa in Times Square, New York, on his Instagram story.

AJ Dybantsa Makes Big Move on Wednesday to Expand His $4.1 Million NIL Portfolio originally appeared on Athlon Sports.

Between now and next June, there will be plenty of speculation on where BYU freshman wing AJ Dybantsa will be selected in the ...

The future of NIL and college basketball is already making waves — and his name is AJ Dybantsa. At just 17 years old, the towering 6-foot-9 standout is changing the game before even stepping ...

Several college basketball programs, including Purdue, Northwestern, Louisville, UConn, Syracuse and Washington, had key ...

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most significant NIL deals ever,” the company announced on Wednesday. The deal is set ...