Less than 24 hours after reports by the Rock Fight podcast that YETI planned to sunset the Mystery Ranch brand, the Austin cooler giant told GearJunkie, “Going into 2025, we plan to have key products ...

Leading global designer and manufacturer of outdoor gear announces agreement to acquire high-performance backpack company AUSTIN, Texas--(BUSINESS WIRE)-- YETI Holdings, Inc. (“YETI”) (NYSE: YETI), a ...

YETI is coming out of winter and into spring 2025 swinging with a brand-new day pack. Launching on March 4, the Ranchero Backpack is aimed at day-to-day users — city commuters, students, and travelers ...

Yeti Holdings (NYSE:YETI) announced that it has signed an agreement to acquire Montana-based Mystery Ranch for an undisclosed amount. Mystery Ranch is described as a premier designer and manufacturer ...

The mystery of the Yeti may finally be solved after a scientist photographed the real culprit behind the mythical monster. Madhu Chetri, a researcher with Nepal’s National Trust for Nature ...

Yeti, the Texas-based company known for its high-end coolers, announced Wednesday that it signed a deal to acquire Bozeman-based backpack designer and manufacturer Mystery Ranch. The press release ...

Genetic analysis of supposed Yeti remains revealed they in fact belonged to Himalayan bears THE centuries-old debate over the existence of the mysterious Yeti could have been put to bed following ...

The origins of the Himalayan yeti myth have been revealed at last — thanks to science. Big furry animals, larger than humans and capable of walking on two legs do indeed roam the highest mountains on ...

Monster hunters who hoped science would prove the existence of the Yeti once and for all will not like this news, but conservationists may be heartened. A team of scientists ran DNA tests on bits and ...