The biggest name in hard seltzer has gone soft. White Claw, the brand that helped usher in the hard seltzer era when it launched in 2016, has released a nonalcoholic seltzer. So yes, a seltzer. You ...

White Claw has made a name by selling hard seltzer to the masses since its 2016 inception. Now, the beverage behemoth is forging a new, sober path. On Dec. 5, White Claw introduced a new category for ...

Can you hear that? No, not the fireworks. The sounds of White Claw cans cracking open across America. To celebrate summer's last big bash, Labor Day, millennials and Gen Zers are stocking up on one of ...

The hard seltzer company White Claw has sparked a social media frenzy after releasing a new 0% alcohol variety pack with a hefty price tag. The drinks come in four flavors — black cherry cranberry, ...

If you enjoy refreshing, low-calorie hard seltzers but sometimes wish they had a boozier cousin, White Claw’s latest drink might be the answer. White Claw Surge packs 3% more alcohol by volume when ...

There’s nothing sadder than an empty cooler at a 4 th of July party -- but leave it to the folks at White Claw to ensure that won’t happen. The hard seltzer brand has partnered with ...

A black cherry flavored can of White Claw is set against a background of chipped teal paint - John Hanson Pye/Shutterstock Hard seltzers have surged in popularity in recent years. A 2024 study by ...

The highly popular White Claw hard seltzer brand will soon come with more booze. White Claw announced it is launching Surge, a hard seltzer with 8 percent alcohol content, higher than the regular ...