The Trojans are not just flying under the radar; they have an ambitious NIL initiative ... community, potentially reshaping fan engagement and athlete sponsorship models for years to come. As USC ...

In the modern age of college football recruiting ... of the curve when it comes to being active in community outreach, marketing, and branding. USC Trojan Athletics does a great job of giving ...

On offense, USC should be one of the best teams in the country, maybe the best. Is it possible the Trojans can make their first-ever College Football Playoff simply by outscoring opponents?

community. The tradition of Traveler began in 1961, and the white horse serves as a living representation of the Trojan spirit during USC football games and various events. Traveler's presence ...

USC President Carol Folt, who sought to reset the scandal-plagued university with major initiatives to boost ... universities,” Folt wrote to the USC community, “I am excited to embrace ...

LOS ANGELES — Perhaps, if the reign of Connor Stalions would have continued unchecked, the USC football team would have to be checking its sidelines for a man wearing suspicious sunglasses and ...

It has been an interesting offseason for USC football. After a somewhat disappointing ... But this week is a sign that the community can celebrate the event that made the town famous.

so do many of the players who kept USC in contention for the College Football Playoff, chief among them a Heisman Trophy winner at quarterback. There are plenty of questions still to be answered ...

USC's new general manager indicated the Trojans are looking not just at the current state of college football but also strategically at its future. As a teenager Chad Bowden's father, Jim ...

(Ethan Thai / Daily Trojan) With only one conference game and one possible bowl game left to go in the last season of Pac-12 football as we know it ... Central residents that together make up the USC ...

For more than 100 years, the Stanford-USC football rivalry has had it all. Legendary players. Fantastic finishes. Fiery coaches. Passionate fan bases. So it’s somewhat appropriate that one of ...