There is nothing soft about the lawsuits being thrown around by Squishmallows and Build-A-Bear, who are going to court as the popular squishy toy company accuses the stuff-your-own-plush brand of ...

Heard about the viral toy sensation that counts Lady Gaga, Warren Buffett and, seemingly, half of Gen Z as fans? Neither new nor digital, the popularity of Squishmallows in many ways embodies the past ...

They're soft, squishy and have sold in their millions around the world - we're talking about Squishmallows! The cuddly plushies have quickly become one of the most popular toys on the market, and even ...

It turns out there are lots of sharp elbows in the plush toy business. Build-A-Bear and the makers of Squishmallows are facing off in federal court. Kelly Toys and its Berkshire Hathaway-controlled ...

Kids, rejoice! Squishmallows, the most popular plush toys in America, are coming to McDonald's Happy Meals this spring. Jazwares, the company that makes the adorable, soft and multiple award-winning ...

The fur is flying in a legal dispute between two rival toymakers. Kelly Toys, the Berkshire Hathaway-owned company behind the popular Squishmallows stuffed toy, is suing Build-A-Bear, alleging the ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. There's a cuddly toy for every personality In This Article What to Know People It’s ...

Kelly Toys, the maker of Squishmallows, filed a lawsuit this week claiming that the Skoosherz line by Build-A-Bear is simply an imitation. Build-A-Bear filed its own suit. By Lola Fadulu Quick! What ...

Carefully tucked behind panes of glass, more than 300 cute, colorful and cushy animal-stuffed toys — turquoise cows and orange axolotls among them — fill Hailey Porter's home office, which also serves ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Available in avocado shapes, as Disney characters and ...

Squishmallows have gained popularity among all age groups, including adults above 18. The brand’s appeal goes beyond the designs —there’s an element of exclusivity. The acquisition of Squishmallows by ...

Move over, Beanie Baby and Furby. There’s a new ubiquitous, cartoon-faced plushie that’s taken over the internet and your local retailer’s shelves: Squishmallows by Jazwares, which most recently ...