Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Super Bowl LIX has come and gone ... "This cul-de-sac is poppin'" got a chuckle. A number of ads were considered for our Top 5 from the game, but the surprisingly long Dunkin commercial "DunKings ...

System1 Chief Customer Officer Jon Evans stated, “With a record-breaking number of 4- and 5-star ads, 2025 is the best Super Bowl advertising performance of the last six years. Brands leaned ...

“With a record-breaking number of 4- and 5-Star ads, 2025 is the best Super Bowl advertising performance of the last six years. Brands leaned into storytelling, like Lay’s, Pfizer, the NFL and ...

Super Bowl ads go back to the first Super Bowl in 1967 ... with the cost for a half-minute ad breaking $1 million in 1995 and reaching $5 million in 2017. What is the most expensive Super Bowl ...

Only 11% of Super Bowl 2025 ads were above the ABX Index™ TV norm of 108.5, 37% were at norm, and 52% were below norm. Why are so many Super Bowl ads, at $8 million a pop, missing the mark?

Different Takes on Your EV Ride Car brands are a staple of Super Bowl ads, and three of the four commercials–those created by GMC, RAM, and Jeep–focused on electric vehicles. Each took very ...

Super Bowl commercials featured positive messaging about women and ... We just experienced a record year for women's sports ...

Let's hear it for the Clydesdales. The distinctive horses with the silky, feathery hair over their hooves won Budweiser the honors of "Top Super Bowl Ad" for 2025, according to Ad Meter ...