Taco Bell is shifting its marketing strategy to less spent on digital and more on TV. Digital has been a bit of a question mark for the brand and it wants to see if it can use digital in a more ...

Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to ...

Taco Bell is putting a kick and adding some color into its beverage menu with the addition of new “mocktail" lineup.

Although the U.S. is one of Taco Bell's best clients, it wants to expand its brand recognition internationally and elevate its market share by more than tripling its current store count over the ...

Fast food franchise Taco Bell has spiced up its marketing strategy with the introduction of a mobile component to its "Why Pay More" promotion. Taco Bell launched the "Why Pay More Shaker" iPhone ...

Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.

Taco Bell has been on a roll of late. The chain has enjoyed healthy growth while also re-establishing itself as a cultural touchstone, with menu items like the Doritos Locos Tacos and Quesalupa and ...

Despite the lack of direct competition, Taco Bell has its sights set on taking down the big dog: McDonald's. Here's how they ...

Taco Bell has promoted Global Chief Brand and Strategy Officer Sean Tresvant to CEO. Tresvant will replace Mark King, who is retiring at the end of the year, and report to Yum Brands CEO David Gibbs.

Taco Bell wasn't even founded until 1962, and it didn't extend beyond U.S. borders until 1973. Even then, it took 36 years for the brand to hit 160 international restaurants.