Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting off on a very different note. According to iSpot.TV’s analysis of January ...

National TV advertising spending in 2024 for four major 24-hour TV news networks was nearly the same as the total in 2023 -- $2.53 billion versus $2.54 billion the year before, according to estimates ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on the airwaves. By Alex Weprin Senior Editor Just days before the 2024 ...

A TV advertisement for “Trumpy Trout” is going viral for selling a talking fish head that resembles former president Donald Trump. Seemingly inspired by the Big Mouth Billy Bass, the mounted fish ...

MADISON, Wis. -- In the coming days, you may see a political ad on WISC-TV and other Wisconsin television stations with graphic images. The ad is paid for by the Terry for President campaign. Randall ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...