Fox wants to cut its TV ad time to just two minutes per hour by 2020, the Wall Street Journal reports.

In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...

A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...