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Budweiser's Clydesdales return for Super Bowl 60, with a mysterious new friend

In 2025, the brand’s 90-second "First Delivery" commercial was only set to air on digital channels and in select local ...
American Craft Beer

Budweiser Clydesdales Super Bowl Ads: An Emotional History Of Beer & Tradition

For more than four decades, Budweiser’s Clydesdales have been some of the most reliable stars of the Super Bowl. While most ...

Calling All Clydesdales! Why More Super Bowl Ads Should Use Mascots

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Mystery Animal Captures Clydesdale Horses' Attention in Budweiser Super Bowl Teaser (Exclusive)

Budweiser's new Super Bowl 2026 teaser, "Stable," features the brand's iconic Clydesdale horses in the their 48th national ...
Marketing Dive

The complete Super Bowl 60 ad tracker for 2026

Advertiser excitement is in full swing as Super Bowl LX approaches on Feb. 8, 2026. NBCUniversal confirmed in September that all commercial inventory for the big game is sold out, with the broadcaster ...