A new barrage of new, glitzy, celebrity-filled ads debuted during Super Bowl 59 on Sunday. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time since 2015 that Budweiser took top honors.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than the controversial. But even by the low bar

Tens of millions of people tune in every year to watch the Super Bowl, and 2025 was no exception. But it's not just the game itself or the musical halftime show that attract an unfathomable number of eyeballs each year - it's also the commercials,