Commercials during the game in 2022 year cost an estimated 6.5 million dollars for a mere 30 seconds. While a lot of money, people tend to watch the commercials often more than the game itself, and many advertisers see a huge spike in sales and Internet traffic immediately following the broadcast.

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This year is no different.

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than the controversial. But even by the low bar