If you've recently attended a major auto show, Subaru's immersive national park-inspired display, featuring faux rocks and trees, is hard to miss. Beyond showcasing Subarus in their "natural habitat" ...

One Subaru ad featured a car with a license plate reading "Xena lvr," while another read, "Get Out. And Stay Out." (Justin Sullivan/News/Getty Images) Tired of hearing jokes about lesbians who love ...

Subaru parted ways with Wieden & Kennedy in 1993, not that great ads likely would have done much for the SVX anyway. But that led to a big shift in the company's marketing strategy soon after: one ...

Subaru’s favorite furry family is back in a series of television spots highlighting the all-new Ascent. The famous Barkleys star in four new adorable ads for the automaker’s upcoming three-row SUV ...

Subaru of America, Inc. announces the return of its “Dog Tested. Dog Approved." commercials. The campaign targets dog owners and people who love their Subarus. That's because, according to the ...

NEW YORK -- After focusing on reliability, relationships and "love," in its ads, Subaru of America is going back to the well with a creative theme broached a few years ago: a near-miss with death.

The Monday March 15 Autos column in the Tribune Business section criticized the Subaru television ad on the new Impreza sedan as well as the young woman’s comment in that ad about the Cubs choking and ...

Since 2008, Subaru of America has fostered a marketing identity built around the idea of love. Now, the automaker is leaning on that emotion in a more active and direct way with its advertising during ...

The Subaru XT Coupe was something of a major departure for the Fuji Heavy Industries vehicle division. Most of its previous offerings were specifically designed for practical applications such as ...

I'm pleased (and relieved) to report that, with a push from readers of this blog and the Association of American Railroads, Subaru has thankfully removed its “Boxcar” ad from circulation, ...