EA Sports College Football has been a success since its return, and the company wants to continue to innovate in the future.

Find Thursday's best bets for the biggest games from the SportsLine Projection Model and top CBS Sports experts

DAZN and ESPN have struck a multiyear sublicensing deal for college football and basketball content to be aired in a large number of countries across Europe, the Middle East and North Africa. The deal covers 25 college football games during the regular season on DAZN,

EA Sports vice president of business development Sean O’Brien said the company is for the challenge to get back into college basketball.

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As college football season kicks off — and athletes are being paid directly for the first time — schools are getting creative in their quests to bring in more money.