The face of the NHL and front and center in campaigns for the likes of Reebok, Gatorade, Tim Hortons, and Sport Chek, Crosby makes an estimated $4.5 million in endorsements. Forbes also reports ...

Crosby stands to cash in as well. His deal with CCM-Reebok expires in the summer and the two sides are currently negotiating an extension. Crosby’s equipment deal is already the most lucrative ...