Product differentiation is the process of designing, developing and producing products that are distinct from similar offerings from competitors. Having one or more unique attributes or benefits is ...

Our industry has advanced from learning to fly to learning to fly bigger, faster, and heavier planes for a little more than a century. There are currently more than 100,000 commercial flights every ...

The Hershey Company (HSY) is a strong contender for long-term success in the chocolate business. The company's products have strong demand in and outside the U.S. In addition, Hershey's financial ...

Many aspects of Apple’s product development process have long been shrouded in mystery. The process is discussed in a new book Inside Apple: How America’s Most Admired–and Secretive–Company Really ...