Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the ...

It's a simple message: Beware of racism in the United States. But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the ...

Traditionally viewed as a defensive stalwart in the equity markets, Procter & Gamble is showing signs that its reputation for ...

Procter & Gamble has, in the past, worked to used commercials to not only advertise its brands, but to bring greater awareness to bias that exists in many forms. The Cincinnati-based company’s latest ...

Gillette’s “Thi s Father’s Day, Go Ask Dad” earned the highest breakthrough ad of the quarter, according to Ace Metrix’s list of the top 10 breakthrough ads from the second quarter of 2016. The 2:36 ...

“With only one month to go, all eyes are turning toward the athletes of Sochi 2014,” said Thom C. Lachman, President, Procter & Gamble Canada. “At P&G we feel that behind every athlete is an even more ...

P&G is the biggest ad spender on the globe, with a reported $7.2bn ad budget in 2015, and is constantly trying new avenues, but the road taken down targeted ads proved too narrow a focus and did not ...

World’s biggest advertiser wants to speed up sales that slowed during the recession. CINCINNATI — The Procter & Gamble Co. is going for marketing gold at the Winter Olympic Games. The consumer ...

One of the most prominent sponsors of the Olympics wants to use some of its ad dollars to put on a show it hopes will be as must-see as the sports extravaganza itself. Procter & Gamble, which has ...

Procter & Gamble will slash $1.5 billion from its marketing budget over the next five years, the CPG giant said during its Q1 earnings call Wednesday. At least $1 billion will come from media, ...