Here's a look at Team Sprinkles and Team Swirls making their way onto the field to help kick off today's 2025 Pop-Tarts Bowl.

Dubbed the People's National Championship, the Pop-Tarts Bowl college football game has become a viral sensation thanks to ...

The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...

In 2025, the Pop-Tarts edible mascot comes in teams of three and a fan vote will determine which team gets devoured at the ...

BYU wins the 2025 Pop-Tarts Bowl, while Team Sprinkles' Frosted Cherry and Frosted Cookies & Crème would make the ultimate ...

The Pop-Tarts Bowl was held on Saturday as its history of wackiness and going off the rails continued in a close matchup ...

You've already heard the news—Pop-Tarts has officially entered the freezer aisle. The beloved brand that had kids finally eating breakfast has reimagined its snacks as dessert, and we are here for it.

Pop-Tarts is releasing a limited-edition Tailgate Pack filled with all six Pop-Tarts flavors from Team Swirls and Team Sprinkles. But you’ll have to be as lucky as the Pop-Tarts edible mascot to score ...

The new collection is available starting Monday, Jan. 6. Krispy Kreme is kicking off the new year with a sweet surprise! The Charlotte-based confectionery has teamed up with Pop-Tarts to launch the ...