CINCINNATI — Procter & Gamble Co. will jump into the bug-killing business in a big way next month, rolling out its Zevo line of insect sprays and traps to 1,200 Target stores. Zevo uses a combination ...
Procter & Gamble Co. has spent years searching for a smash-hit new product. Now the maker of Tide detergent and Gillette razors hopes bug spray will break the drought. The Cincinnati consumer-products ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Procter & Gamble Co. is test marketing a new brand for ...
The scent booster innovation underlines a wider point for consumer goods: even in mature, well-established categories, ...
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