Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

event brands, teams and athletes. In the event category, the Summer Olympics, Winter Olympics and World Cup were ranked second, third and fourth respectively at $348 million, $285 million and $170 ...

Lucinda Brand (Baloise Glowi Lions) triumphed solo in brutally tough muddy and wet conditions at the Dendermonde World Cup for her seventh win of the cyclocross season, extending her lead in the ...