Carter Frey, 9, the face of Nebraska's new tourism campaign, is shown with his cello. State officials on Wednesday unveiled the campaign and slogan, "Nebraska. Honestly, it's not for everyone ...

One of the most popular roadside attractions in Nebraska is Carhenge, a replica of the famous English monument made entirely out of cars. Located in Alliance, Nebraska, this quirky attraction is ...

With growing levels of visitation, members of Nebraska's tourism industry are advocating for lawmakers to lift existing spending limits.

Nebraska Tourism Commission Director Kathy McKillip said the new brand is more than a symbol or slogan. It will guide the tourism industry’s initiatives to promote Nebraska as a destination.

Take a look at the vast and growing tourism industry in Nebraska.

OMAHA, Neb. — Shirley Wichman from Nebraska Tourism joins us to talk about the 2024 Nebraska Tourism Summit taking place Feb. 7 ...

LINCOLN, Neb. — Visit Nebraska is hosting its annual Nebraska Tourism Conference in Lincoln. The event is a great way for tourism professionals across the state to get together, hear from ...

LINCOLN, Neb. (KOLN) - The Nebraska tourism industry celebrated its unique attractions and achievements Thursday during its annual awards ceremony. 10/11’s Megan Conway emceed the event ...

LINCOLN, Neb. (AP) — A Minnesota consulting firm has completed a strategic plan for promoting Nebraska tourism that followed more than two dozen forums and comments from hundreds of people ...

Nebraska tourism director John Ricks said states should lean on eccentricity and unexpected treasures to counteract attitudes of what there is to do in the heartland.

A new Nebraska tourism promotion opens with a boy with tousled white-blond hair, 9-year-old Carter Frey, peering through oversized glasses into the camera.