In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.

Commercials during the game in 2022 year cost an estimated 6.5 million dollars for a mere 30 seconds. While a lot of money, people tend to watch the commercials often more than the game itself, and many advertisers see a huge spike in sales and Internet traffic immediately following the broadcast.