Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...
There's a big difference between the free speech rights of individuals under the First Amendment and socially destructive marketing by corporations of products that kill. The Obama Administration's ...
Marketing speech is protected by the First Amendment. But the government still has the ability to regulate what companies can say. Daly: I think in a way what it will come down to is, how’s the public ...
In a wildly influential speech to the 4A’s annual meeting in 1994, then P&G CEO Ed Artzt gave a speech entitled “The Future of Advertising.” Artzt warned of a future in which consumers would shun ...
The First Lady, opening yesterday’s summit. Photo: Evan Vucci/AP/Corbis The First Lady continues her efforts to curb junk-food advertising aimed at children. Yesterday, she opened a summit on the ...
P&G chief brand officer Marc Pritchard’s speech last week called for transparency around media buying and viewability. In a speech at last week’s Interactive Advertising Bureau’s (IAB) leadership ...
The pharma industry's free speech stand in a whistleblower lawsuit against Millennium Pharmaceuticals? Not so fast, says the Department of Justice. The First Amendment doesn't protect speech that ...
A confidential letter sent by top Amarin executives to doctors clearly demonstrates that the primary motive for the lawsuit the company filed yesterday against the FDA has far more to do with ...
On Jan. 24, it was announced that former White House adviser and Breitbart chairman Steve Bannon had accepted an invitation from University of Chicago business school professor Luigi Zingales to ...
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