We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

No one says you must do it. But then, your marketing team may recommend you do it. And to further complicate things: Most research studies say that customers admire businesses for doing it. Ultimately ...

Marketing once followed a familiar script. Brands spoke, audiences listened, and success was measured by reach and repetition. That script no longer holds. In today’s economy of abundance, where ...