Lego is putting its money on China’s expanding middle class, the world’s biggest, shrugging off short-term economic woes in the Asian nation. The world’s largest toymaker will invest in China, adding ...

Lego Group still plans to build brick by brick in China this year despite the country's yawning economic troubles. "We are keeping our investments [in China] going," Lego Group CEO Niels B.

The Chinese name for Lego, Legao, includes the character for happiness. And indeed, China has brought much joy to the world’s top toymaker by revenue. Brick by brick, the Danish company has built up ...

COPENHAGEN, March 7 (Reuters) - Toymaker Lego said store openings in China and strong demand in Western Europe and the Americas had delivered 17% sales growth in 2022, adding that it expects to ...

BEIJING/SHANGHAI (Reuters) - Danish toymaker Lego is hoping to build a following with Chinese parents by promoting its place in the classroom as well as the toy box. The firm, famous for its brightly ...