10 years on, the Lego Friends toy line has had a relaunch and Metro spoke to the lead designer about how to make toys more inclusive for kids. When the Lego Friends line began, in 2012, it was ...

The best Lego Disney deal is the Encanto Magical Madrigal House for over 50% off. This 1,560-piece set is discounted to ...

The Lego Group (Lego A/S) is suing Mega Brands, Inc. for patent infringement of the Friends line of Lego products, specifically the minifigures that come with the Lego sets. After years of Mega Bloks ...

Lego A/S’s Friends line is the first success the toymaker has had with new products designed specifically for girls in as many as 20 years, the company’s chief operating officer said in an interview. ...

Politics and protest have come to Legoland, where a new toy line called Lego Friends has been making enemies. Lego Friends features five female play figures that are a departure from the chunky, ...

Lego is celebrating Chinese New Year with two new Chinese Traditional Festival Lego sets, themed after the colourful annual festivities and packed with familiar details. The company also plans to ...

Despite my wife and I sharing a dislike for the new Lego Friends sets, yesterday we decided to pick up two of the smaller sets. There were several reasons for it – we didn't want our son, who loves ...

Lego's CEO Joegen Vig Knudstorp: "Many girls played with Lego even before we had Lego Friends" Lego's profits have jumped in the first half of the year helped by strong sales of its Lego Friends sets, ...

LEGO, which recently unveiled a range of new characters, with a range of skin tones and nationalities, several of whom have disabilities, has revealed to Dailymail.com the details of each of these ...