From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

We’re talking glass skin all over, body barrier care, gentle-yet-impactful exfoliation and the skinification of bodycare via ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Maya Jama has been ‘letting her skin breathe’ ahead of filming Love Island, and there’s two hydrating Korean beauty staples ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

And best of all, it only costs about as much as a single fancy coffee drink.

South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring ...