Kayak wants to present a single brand in every market, but an upbeat musical ad that works in France might not resonate with customers in the U.S., and Kayak could lose brand awareness if customers ...
Kayak says it will stop advertising on TLC's "All-American Muslim" not because of pressure from conservatives, but, in the words of Kayak's chief marketing officer, because the show "sucked." Hardware ...
When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively ...
In an interview about the ad platform and acquisition ambitions, Hafner said he wanted to make sure that Kayak's consumers "had the ability to turn off" display advertising prompted by a user's search ...
The travel website Kayak.com will no longer advertise on "All-American Muslim," a TLC cable TV reality series that chronicles the lives of Muslim families in the suburbs of Detroit. The decision from ...
Photo Caption: Kayak touts its airfare-forecasting features in its first TV ad to run in the U.S. in the past 18 months. Pictured is a still from the ad, 'Kayak Trend Forecaster.' In mid-2015 Kayak ...
Travel search engine Kayak.com has launched a display advertising platform optimized for the travel industry. The new ad platform is based upon technology developed by Sidestep.com, which Kayak.com ...
Almost 54% of our $835 million valuation for Kayak comes from advertising by our analysis. While online travel agencies like Expedia and Priceline provide online bookings for hotels, airlines, car ...
Robert Birge, chief marketing officer of Kayak, the travel search site, posted a note apologizing to customers for withdrawing his advertising from the TLC show All-American Muslim following a boycott ...
Travel website Kayak.com has removed all advertising from TLC's new program. Dec. 15, 2011— -- Travel website Kayak.com will remove all advertising from TLC's new reality-TV program "All American ...
Kayak says it will stop advertising on TLC's "All-American Muslim" not because of pressure from conservatives, but, in the words of Kayak's chief marketing officer, because the show "sucked." Hardware ...
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