An icon in the shape of a lightning bolt. Impact Link How well you do at a case interview can make or break your chances of landing a consulting job at a top firm. And just like the SATs — if you ...

A while ago I bumped into a former MBA student who’d just had a job interview. He said the interview had gone well, partly because he paid attention to body language, eye contact, and speaking ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

I can understand the need for it—in certain situations. A trucking company hiring a driver who is just out of driving school, that’s a situation where you want to see if the kid can really handle the ...