Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore ...

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. One of the most popular and oft-asked questions from prospective as well as ...

Dust off the bunting and hang the flags out: global IT spending is forecast to increase by 4.1% in 2013 according to Gartner’s latest worldwide IT spending forecast published in March. This is great ...

Even in the best of times, measuring the return on investment generated by events can be challenging for marketing teams. The conferences, tradeshows, and industry gatherings that provide structure to ...

“At the end of the day, it’s all about the bottom line.” Sound familiar? Though trite, this expression underscores one of the factors essential to e-business or, for that matter, any kind of business.

As a marketer, you absolutely have to be able to show that you're generating ROI. Your stakeholders deserve to know whether and how their investment will help grow their business. Measuring ROI is ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Positionly blog. Measuring the success of your search engine optimization ...

Let’s face it—running a networking event is hard work. This morning, the rest of the team and I are attending Social Media Breakfast Tech Valley #11 (SMBTV), a bimonthly morning networking event ...

Having built and developed a transaction-management platform for a broad range of law firms, my team and I have witnessed significant changes in what firms are looking for from the adoption of legal ...