Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse ...

The company soon realized the marketing potential of a horse-drawn beer wagon and continued to send the horses and wagon around the country, including to the White House to deliver a case of ...

They quickly turned it into a marketing opportunity by purchasing more Clydesdales to bring their beer to New York by horse-drawn wagon. The horses and wagon then toured the Northeast, delighting ...