Why do people buy things that they will never be able to wear in real life? The fashion house Gucci recently launched a pair of augmented reality (AR) tennis shoes as non-expendable NFT tokens. This ...

Gucci wants to dress you—and your avatar. The $11.8 billion Italian powerhouse is no longer just designing physical products, but also virtual clothes, shoes, and accessories that exist entirely in ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Stopping by outlets and department stores to try on shoes is so passé, if ...

Gucci’s new sneakers cost between $9 and $12, but there’s a catch. You can only wear them virtually. The Italian fashion house has announced its first-ever augmented reality (AR) sneakers. The first ...

Gucci will be at ComplexLand this week from December 7 - December 11 and you’ll be able to customize your avatar’s sneakers with the exclusive Gucci Virtual 25 Sneaker and apparel options. Look out ...

In June 2019, Gucci revamped its iOS app to include an augmented reality feature that allows users to try on its Ace sneakers virtually. Consumers were able to select a pair of sneakers from the label ...