Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
NewscastStudio

CES 2026: Roku integrates iSpot attribution for outcome-based ad optimization

Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...
Ad Age

The latest data news from Google, iSpot, CES, CreatorIQ and more: Datacenter Weekly

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 min 38 sec ago 1 hour 16 min ago By Gillian Follett - 7 hours 16 min ago By Jonathan Hyman - 7 hours 16 min ago By ...
TV Technology

iSpot: College Football Ad Impressions up 54.5% in Q3

BELLEVUE, Wash.—Sports were a particularly bright spot for the TV industry and streamers in Q3 2023 according to a new report from iSpot.tv that found college football household TV ad impressions ...
RBR

Exact Ad Measurement The Focus Of iSpot.TV Study

TV measurement company iSpot.tv has released a report designed to illustrate a need “for more precise ad buying” during live sports programming. The study, authored by iSpot VP of Sports Insights and ...
MediaPost

iSpot 'Certified' As Ad Currency, First For Personified Demos

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...