Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 min 38 sec ago 1 hour 16 min ago By Gillian Follett - 7 hours 16 min ago By Jonathan Hyman - 7 hours 16 min ago By ...
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