Fishing lures are an integral part of Mark Fisher's life. As Rapala's director of field promotions, he can tell you in minute detail about all the lures the company offers. But his voice takes on a ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...

Rapala Tournament Fishing conjures memories of simple summer afternoons on the lake, of dirty worms and sharp hooks and a little red and white bobber dipping beneath the surface of the cool water. And ...

If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...

released Pro Fishing Challenge, for example, provided a more technical approach to the genre, while several other swimmy simulators have been hitting all of our favorite systems for years. For this ...

DULUTH, Minn. — Ron Weber, the Duluth native who made his fortune by introducing Finnish Rapala fishing lures to America, died Friday. He was 84. Weber grew up in Duluth, fishing the French and Lester ...

Rapala VMC is one of the largest fishing tackle manufacturers in the world. The company eclipsed $300 million in sales in 2022 and has a staff of about 1,500 across locations in 40 countries. However, ...

Winter is fast approaching and it's time for the majority of anglers to put away their gear and resign themselves to getting their fix either by watching fishing shows or sitting in a cold hut on a ...