the company behind Budweiser. At Qatar’s World Cup, only Bud Zero and soft drinks were available in stadiums, with limited beer sales restricted to a FIFA fan zone where prices reached £12 per ...

ZURICH (AP) — FIFA signed its longtime sponsor AB InBev to a Club World Cup deal on Monday that will promote the Budweiser and Michelob Ultra brands at the tournament in the United States next year.

Qatar is also restrictive on booze but allowed alcohol at fan zones despite it not being on sale in stadiums while foreign ...

Marketing Challenge: How to champion Budweiser's dream of bringing people together while energizing and inspiring football fans watching the World Cup.

Well, never underestimate FIFA’s ability to reach new lows.

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

AP The FIFA World Cup beer sponsor Budweiser announced on Tuesday that any beers that are unable to sell at grounds in the World Cup finals will be given to the country that wins the tournament.

Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game?s ...