A new AI bot at the beauty company’s Jo Malone unit seems to have bridged a digital chasm: getting people to buy perfume ...
The mobile ads can be seen on Glamour’s mobile site. Additionally, the mobile ads encourage consumers to shop the fragrance products. “Its smart for big box retailers to work with their individual ...
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Estée Lauder's New Parisian Perfume Atelier Is Designed to Create the Next Hit Fragrance
Above: A salon inside the new Estée Lauder Companies La Maison des Parfums in Paris. The late beauty entrepreneur Estée Lauder may have been a native daughter of Corona, Queens, but “she always said ...
The Estée Lauder Companies-owned fragrance house has launched an artificial intelligence (AI)-powered tool – the Jo Malone London Scent Advisor – to replicate its in-store perfume consultation experie ...
PARIS--(BUSINESS WIRE)-- The Estée Lauder Companies Inc. (EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic, today announced the opening of its Fragrance Atelier ...
NEW YORK N.Y., November 13, 2025--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) today announced a minority investment in XINÚ, a Mexican luxury fragrance brand inspired by the abundance ...
(Reuters) -Estee Lauder beat Wall Street estimates for first-quarter sales and profit on Thursday on strong demand for its Le Labo and Tom Ford fragrances and an uptick in China demand, in fresh signs ...
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