The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

In what should be a joyous holiday season, few things bring more dread to parents than the Elf on the Shelf. Keeping up the popular holiday tradition is often additional work and stress for maxed-out ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

Dionysus: The Greek god of wine and partying. Freyr: The Norse god of fertility and prosperity. Ymir: The ancestor of all the ...

Though he be plushy and cute, he be fierce, too. This guy says: Step aside, Elf on the Shelf. That's right. "Reindeer in Here" wants parents to #shelftheelf. Yup, this new toy basically wants to ...

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...