Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

Have you ever walked past the same shelf twice in a grocery store and wondered if the price tag changed? You might not be imagining things. A quiet transformation is happening in supermarkets across ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Although the restaurant industry has been experimenting with dynamic pricing for years, public discourse around the topic grew last month with the news that Wendy’s would be testing dynamic pricing in ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

JetBlue added peak pricing to checked luggage, so comparing flight prices with fees just got more difficult. Many or all of the products on this page are from partners who compensate us when you click ...