As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water ...