AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

When it comes to creative writing, score one for the humans over the machines. For now, anyway. New research finds that ...

When tension is mismanaged, it mutates into anxiety, cynicism or fear. When held well, it becomes the engine of learning, ...

AI slop won't homogenise creativity if humans step up.

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

The start of the new year is traditionally a time of resolutions. And resolutions set goals. Some tackle self-improvement by developing new skills, and others set goals to achieve, but what they have ...

A large-scale international study found that creative activities such as music, dance, painting and even certain video games may help keep the brain biologically "younger." Researchers from 13 ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...