Tonight sees the return of the NBA, but along with LeBron's continued dominance and Derrick Rose's return, comes a new breed of technology and influence. Each team in the NBA now has access to the ...

Going back over a quarter-century, sensors allowing for the tracking of player and equipment data have been a staple of sports broadcasts on television. At one point, it was as simple as making hockey ...

In every NFL stadium, there are six ultra-high-definition cameras that, coupled with computer-vision software, can measure the distance between a football and a first-down line. And in every NFL ...

PGA Tour events in 2022 will use TrackMan to provide tracing capabilities for nearly every golf shot hit during the season When you purchase through links on our site, we may earn an affiliate ...

When the 2022 World Cup made its debut on Sunday, it kicked off one of the most significant in-game uses of technology in sports history. All tournament long, match balls will contain a sensor that ...

LONDON—The All England Lawn Tennis Club and Sony’s Hawk-Eye Innovations have announced a new multi-year agreement that will see Hawk-Eye continue to provide its ball tracking and officiating services ...

MOBILE, Ala. (WALA) - NFL coaches and scouts have been in Mobile all week to see players perform in practices, but how do they get the most accurate information on player performance? Well Zebra ...

Take a stroll down the range this week at the Tour Championship and you’re likely to see a few players hitting a new prototype ball. The red and black logos on the side of Titleist’s Pro V1 and Pro ...

The NFL’s method for measuring first downs — two bright orange sticks and a chain — could soon be getting a technological upgrade. The league plans to test optical tracking for line-to-gain rulings in ...

DALLAS — For the first time ever at a World Cup, soccer matches will feature new "semi-automated offside technology," which includes a ball with a tracking device. Twelve cameras positioned inside the ...