The Super Bowl is Sunday. The game should be exciting. The ads will be watch-worthy, just don’t expect a lot of car ads this ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Harrison Ford surprised in a sprawling, narrative-driven and rugged fourth quarter Super Bowl spot for Jeep, directed by James Mangold.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in Sunday’s ...